[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.orlet.cz\/black-friday-aneb-to-jsme-spatne-pochopili\/#Article","mainEntityOfPage":"https:\/\/www.orlet.cz\/black-friday-aneb-to-jsme-spatne-pochopili\/","headline":"Black Friday aneb to jsme \u0161patn\u011b pochopili","name":"Black Friday aneb to jsme \u0161patn\u011b pochopili","description":"Prvn\u00ed p\u00e1tek n\u00e1sleduj\u00edc\u00ed po americk\u00e9m Dni d\u00edk\u016fvzd\u00e1n\u00ed. Od po\u010d\u00e1tku 20. stolet\u00ed tento den zahajoval p\u0159edv\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b obchodn\u00edch \u0159et\u011bzc\u016f. Bylo nepsan\u00fdm pravidlem, \u017ee \u017e\u00e1dn\u00fd obchodn\u00edk … ","datePublished":"2019-12-12","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.orlet.cz\/author\/#Person","name":"","url":"https:\/\/www.orlet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"orlet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.orlet.cz\/wp-content\/uploads\/img_a364011_w4229_t1576743807.jpg","url":"https:\/\/www.orlet.cz\/wp-content\/uploads\/img_a364011_w4229_t1576743807.jpg","height":0,"width":0},"url":"https:\/\/www.orlet.cz\/black-friday-aneb-to-jsme-spatne-pochopili\/","about":["N\u00e1kupy"],"wordCount":461,"articleBody":"Prvn\u00ed p\u00e1tek n\u00e1sleduj\u00edc\u00ed po americk\u00e9m Dni d\u00edk\u016fvzd\u00e1n\u00ed. Od po\u010d\u00e1tku 20. stolet\u00ed tento den zahajoval p\u0159edv\u00e1no\u010dn\u00ed reklamn\u00ed kampan\u011b obchodn\u00edch \u0159et\u011bzc\u016f. Bylo nepsan\u00fdm pravidlem, \u017ee \u017e\u00e1dn\u00fd obchodn\u00edk s reklamou neza\u010dne d\u0159\u00edve. Je to tedy 23. a\u017e 29. listopad, kdy se ofici\u00e1ln\u011b spust\u00ed n\u00e1kupn\u00ed \u0161\u00edlenstv\u00ed. Nejv\u011bt\u0161\u00ed boom za\u017e\u00edv\u00e1 samoz\u0159ejm\u011b v modern\u00edm sv\u011bt\u011b marketingu, kdy n\u00e1s reklama prov\u00e1z\u00ed na ka\u017ed\u00e9m kroku a nen\u00ed mo\u017en\u00e9 prob\u00edhaj\u00edc\u00ed \u010cern\u00fd p\u00e1tek nepost\u0159ehnout. Nejv\u011bt\u0161\u00ed popularizaci se do\u010dkal po\u010d\u00e1tkem tohoto stolet\u00ed a nyn\u00ed je rok od roku obl\u00edben\u011bj\u0161\u00ed.Zn\u00ed to jako lukrativn\u00ed podnik – obchodn\u00edk odstartuje nejsiln\u011bj\u0161\u00ed obdob\u00ed prodeje a z\u00e1kazn\u00edk nakoup\u00ed za bezkonkuren\u010dn\u011b v\u00fdhodn\u00e9 ceny. Bizarn\u00ed a kontroverze vyvol\u00e1vaj\u00edc\u00ed str\u00e1nka tkv\u00ed v tom, \u017ee pr\u00e1v\u011b proto\u017ee jde o u\u0161et\u0159en\u00ed pen\u011bz, dost\u00e1vaj\u00ed s k n\u00e1m zpr\u00e1vy p\u0159edev\u0161\u00edm ze Spojen\u00fdch st\u00e1t\u016f, \u017ee slevy v lidech vyvol\u00e1vaj\u00ed obrovskou hysterii a v onen den ka\u017edoro\u010dn\u011b doch\u00e1z\u00ed k \u010detn\u00fdm zran\u011bn\u00edm. Za posledn\u00edch t\u0159in\u00e1ct let bylo pouze v USA nahl\u00e1\u0161eno 12 \u00famrt\u00ed a 117 zran\u011bn\u00ed v d\u016fsledku zavl\u00e1dnut\u00e9ho chaosu. Jedn\u00edm z ob\u011bt\u00ed byl tak\u00e9 zam\u011bstnanec zn\u00e1m\u00e9ho americk\u00e9ho \u0159et\u011bzce Walmart, kter\u00fd byl u\u0161lap\u00e1n k smrti. Vedle p\u0159\u00edpadu udup\u00e1n\u00ed davem jsou tak\u00e9 \u010dast\u00e9 h\u00e1dky mezi z\u00e1kazn\u00edky, kter\u00e9 nez\u0159\u00eddka kon\u010d\u00ed i st\u0159elbou. Je zaznamen\u00e1no mnoho p\u0159\u00edpad\u016f, kdy pro posledn\u00edch n\u011bkolik kus\u016f zlevn\u011bn\u00e9ho zbo\u017e\u00ed byli z\u00e1kazn\u00edci schopni pou\u017e\u00edt proti sob\u011b st\u0159eln\u00e9 zbran\u011b, pep\u0159ov\u00e9 spreje nebo no\u017ee.V \u010cesk\u00e9 republice lid\u00e9 zpravidla nep\u0159esp\u00e1vaj\u00ed p\u0159ed obchodem, ani nepropuk\u00e1 davov\u00e9 \u0161\u00edlenstv\u00ed, kter\u00e9 s sebou nese ob\u011bti. K masivn\u00ed kampani zde ale ka\u017edoro\u010dn\u011b doch\u00e1z\u00ed, ov\u0161em v pom\u011brn\u011b jin\u00e9m duchu. Zdej\u0161\u00ed obchodn\u00edci \u010cern\u00fd p\u00e1tek nepochopili jako jeden den v roce, ale jako cel\u00fd t\u00fdden nebo \u010dastokr\u00e1t i m\u011bs\u00edc. „\u010cern\u00fd p\u00e1tek pr\u00e1v\u011b te\u010f!” Sl\u00fdch\u00e1me od za\u010d\u00e1tku listopadu a\u017e do V\u00e1noc v m\u00e9di\u00edch. To, \u017ee tak tato akce ztratila svoji hlavn\u00ed my\u0161lenku, je ov\u0161em a\u017e druhotn\u00fd probl\u00e9m. Podnikatele v tomto obdob\u00ed za a\u017e 80% slevy \u010dasto skr\u00fdvaj\u00ed to, \u017ee p\u016fvodn\u00ed cenu zbo\u017e\u00ed v\u00fdrazn\u011b zv\u00fd\u0161\u00ed. V\u00fdsledn\u00e1 „sn\u00ed\u017een\u00e1” cena produktu pak neb\u00fdv\u00e1 o moc ni\u017e\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.9\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Black Friday aneb to jsme \u0161patn\u011b pochopili","item":"https:\/\/www.orlet.cz\/black-friday-aneb-to-jsme-spatne-pochopili\/#breadcrumbitem"}]}]