[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.orlet.cz\/proc-jsou-reference-a-klienti-uklidove-firmy-tak-duleziti\/#Article","mainEntityOfPage":"https:\/\/www.orlet.cz\/proc-jsou-reference-a-klienti-uklidove-firmy-tak-duleziti\/","headline":"Pro\u010d jsou reference a klienti \u00faklidov\u00e9 firmy tak d\u016fle\u017eit\u00ed","name":"Pro\u010d jsou reference a klienti \u00faklidov\u00e9 firmy tak d\u016fle\u017eit\u00ed","description":"Asi nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee pro ka\u017edou firmu je d\u016fle\u017eit\u00e9, aby m\u011bla st\u00e1le nov\u00e9 z\u00e1kazn\u00edky. Zvl\u00e1\u0161t\u011b pro ty, kter\u00e9 nab\u00edz\u00ed slu\u017eby. Jak je ale z\u00edskat? … ","datePublished":"2026-06-10","dateModified":"2026-06-10","author":{"@type":"Person","@id":"https:\/\/www.orlet.cz\/author\/#Person","name":"","url":"https:\/\/www.orlet.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"orlet.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.orlet.cz\/wp-content\/uploads\/reference1_10_9.jpg","url":"https:\/\/www.orlet.cz\/wp-content\/uploads\/reference1_10_9.jpg","height":0,"width":0},"url":"https:\/\/www.orlet.cz\/proc-jsou-reference-a-klienti-uklidove-firmy-tak-duleziti\/","about":["N\u00e1kupy"],"wordCount":433,"articleBody":"       Asi nen\u00ed t\u0159eba \u0159\u00edkat, \u017ee pro ka\u017edou firmu je d\u016fle\u017eit\u00e9, aby m\u011bla st\u00e1le nov\u00e9 z\u00e1kazn\u00edky. Zvl\u00e1\u0161t\u011b pro ty, kter\u00e9 nab\u00edz\u00ed slu\u017eby. Jak je ale z\u00edskat? Samoz\u0159ejm\u011b existuje mnoho marketingov\u00fdch strategi\u00ed, z nich\u017e zdaleka nejzn\u00e1m\u011bj\u0161\u00ed jsou nejr\u016fzn\u011bj\u0161\u00ed reklamy, av\u0161ak to nen\u00ed to jedin\u00e9. Velmi d\u016fle\u017eit\u00e9 jsou pro ka\u017edou firmu i reference, kter\u00e9 od z\u00e1kazn\u00edk\u016f dostanou. Pr\u00e1v\u011b ty nabyly na d\u016fle\u017eitosti s rozvojem internetu, nebo\u0165 pr\u00e1v\u011b zde je velmi snadn\u00e9 je uve\u0159ejnit a naj\u00edt. Ka\u017ed\u00fd se tak m\u016f\u017ee snadno pod\u00edvat, jak\u00e9 m\u00e1 dan\u00e1 firma hodnocen\u00ed. Zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 jsou reference a klienti \u00faklidov\u00e9 firmy https:\/\/www.uklidy-kancelari.cz\/reference\/, nebo\u0165 pr\u00e1v\u011b tyto \u010del\u00ed specifick\u00fdm \u00faskal\u00edm.Je pravdou, \u017ee ukl\u00edzen\u00ed nen\u00ed zrovna profese s nejlep\u0161\u00ed pov\u011bst\u00ed. \u010casto existuje p\u0159edpoklad, \u017ee ji vykon\u00e1vaj\u00ed ti, kte\u0159\u00ed nemohli z\u00edskat jin\u00e9 zam\u011bstn\u00e1n\u00ed. A pr\u00e1v\u011b to je ke \u0161kod\u011b profesion\u00e1ln\u00edch \u00faklidov\u00fdch firem, nebo\u0165 mnoz\u00ed automaticky p\u0159edpokl\u00e1daj\u00ed, \u017ee tyto naj\u00edmaj\u00ed ty, kte\u0159\u00ed se jinde z r\u016fzn\u00fdch d\u016fvod\u016f neuchytili \u2013 \u010dasto lidi s n\u00edzk\u00fdm soci\u00e1ln\u00edm postaven\u00edm, kte\u0159\u00ed nejsou zrovna d\u016fv\u011bryhodn\u00ed. Mnoz\u00ed lid\u00e9 se tak boj\u00ed, \u017ee jim tito zam\u011bstnanci n\u011bco seberou, nebo po\u0161kod\u00ed. Proto je pro \u00faklidov\u00e9 firmy tak d\u016fle\u017eit\u00e1 jejich pov\u011bst, kterou z\u00edsk\u00e1vaj\u00ed p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm referenc\u00ed. Pokud se potenci\u00e1ln\u00ed z\u00e1kazn\u00edci do\u010dtou, \u017ee lid\u00e9, kte\u0159\u00ed \u00faklid prov\u00e1d\u011bli, byli skute\u010dn\u011b slu\u0161n\u00ed a profesion\u00e1ln\u00ed, pak to zv\u00fd\u0161\u00ed jejich d\u016fv\u011bru a ochotu se dan\u00e9 firm\u011b tak\u00e9 sv\u011b\u0159it.Je v\u0161ak ot\u00e1zkou, jak tato doporu\u010den\u00ed a hodnocen\u00ed z\u00edskat, zvl\u00e1\u0161t\u011b na za\u010d\u00e1tku. Jen m\u00e1lokdo je ochoten vyzkou\u0161et novou firmu na trhu, zvl\u00e1\u0161t\u011b kdy\u017e u\u017e jsou zde zaveden\u00e1 d\u016fv\u011bryhodn\u00e1 jm\u00e9na. Nen\u00ed tedy divu, \u017ee se mnohdy uchyluj\u00ed k takzvan\u00fdm fale\u0161n\u00fdm recenz\u00edm \u2013 zaplat\u00ed lidem, aby na n\u011b napsali pochvaln\u00e1 hodnocen\u00ed, by\u0165 jejich slu\u017eeb v\u016fbec nevyu\u017eili. Jist\u011b, tato strategie rozhodn\u011b nen\u00ed \u010destn\u00e1, av\u0161ak je velmi roz\u0161\u00ed\u0159en\u00e1, a to nejen v \u00faklidov\u00e9m byznysu. Je tedy pot\u0159eba si d\u00e1t pozor a pod\u00edvat se, zda nap\u0159\u00edklad velk\u00e1 \u010d\u00e1st recenz\u00ed, zvl\u00e1\u0161t\u011b t\u011bch pochvaln\u00fdch, nem\u00e1 v podstat\u011b stejn\u00fd text, a zda profil, kter\u00fd onu recenzi p\u0159idal, nebyl zalo\u017een teprve ned\u00e1vno.                                                                                                                                                                                                                                                                                                                                                                                                  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